We played a key role in building Under Armour’s presence in South Africa through strategic PR and high-impact brand activations.

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• Developed and implemented a local PR strategy aligned with global brand goals

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• Secured targeted media coverage through storytelling, publicity, and copywriting

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• Facilitated media interviews with the marketing team

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• Set up and managed consumer brand competitions

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• Ran engaging consumer competitions to drive awareness and relevance

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• Delivered standout launch events and curated product drops

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• Managed partnerships and sponsorships with influencers & media platforms
   

Our work helped position Under Armour as a performance-driven brand with strong cultural and athletic credibility.