Laphroaig

We helped Laphroaig carve out a distinctive voice in South Africa’s premium whisky landscape, through the below PR tactics:

• Developed and implemented a targeted monthly PR strategy to grow brand presence and visibility

• Managed media outreach, press engagement, and coverage tracking across key lifestyle and trade publications

• Led tailored influencer campaigns to drive credibility and word-of-mouth buzz

• Curated exclusive whisky tasting events to deepen consumer engagement and offer a liquid to lips experience

• Handled strategic product seeding to elevate awareness among cultural tastemakers

• Delivered detailed coverage reports to track performance and guide future activity

From tastings to top-tier media features, we ensured Laphroaig remained top of mind for discerning whisky drinkers and industry insiders alike.