Hi-Tec

At Butter Knife PR, we work closely with Hi-Tec in shaping a strong and consistent presence within South Africa’s lifestyle and outdoor space.

• Drive ongoing media visibility across print, digital, and broadcast platforms

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• Identify and activate brand-right influencers to create authentic, engaging content

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• Secure lifestyle features and product placements that speak to Hi-Tec’s evolving brand story

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• Support seasonal collections and product launches with strategic seeding and earned media moments

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• Build momentum around key brand initiatives through targeted press outreach and event touchpoints

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• Managing monthly product and staff photoshoots 

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• Assist with Corporate PR, by managing the brand’s LinkedIn account

We proactively pursue PR opportunities that go beyond the brief, ensuring Hi-Tec stays top of mind for consumers. From compelling product features and lifestyle articles, to media engagement at key brand moments, we keep Hi-Tec’s narrative front and centre. BK drives consistent, meaningful exposure that reinforces Hi-Tec’s core mission: enriching and inspiring lives through the freedom of the active outdoors.