Crocs

We played a key role in shaping Crocs ZA’s brand presence and consumer engagement through a comprehensive public relations and marketing strategy. Our approach encompassed local strategy development and implementation, working closely with the global team and ensuring that Crocs remained a cultural phenomenon in South Africa. 

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Through targeted publicity management, media planning and seeding, as well as monthly copywriting and corporate PR, we secured widespread press coverage, keeping the brand top-of-mind. Additionally, we executed impactful brand competitions that generated excitement and reinforced Crocs’ unique identity and loyal community.

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Beyond PR, we brought Crocs to life through vibrant events, exclusive product drops, and influential brand ambassadorship programs. From managing experiential activations to securing key brand and media sponsorships, we ensured that Crocs maintained a strong presence in both fashion and lifestyle spaces.

Our social media strategies—including paid partnerships, engagement-boosting campaigns, and interactive competitions—helped strengthen Crocs’ digital footprint. Through strategic influencer marketing—securing brand partnerships, crafting influencer briefs and contracts, and managing product seeding—we cultivated authentic advocacy and expanded Crocs’ reach among trendsetters and consumers alike.