Crocs

We helped shape Crocs ZA’s cultural relevance and visibility through an integrated PR and marketing strategy. Our tasks included, but were not limited to:

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• Developed and implemented the brand’s local PR strategy

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• Secured consistent media coverage through targeted publicity and press releases on new drops / collections

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• Conceptualised and managed influencer partnerships and seeding campaigns, as well as organic influencer gifting that led to social coverage from the top influencers in South Africa

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• Delivered buzz-worthy brand activations and events

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• Led social media strategy including paid partnerships and community engagement

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• Managed high-impact brand competitions and ambassador programs

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• Executed new store launches 

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• Proactive storytelling based on fashion trends

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Our work helped keep Crocs front and centre in fashion and lifestyle conversations across South Africa.